It seems style in Japan is intrinsic; more so than ever in Tokyo

Aside from her own range that continues to be celebrated, it’s what the 31-year-old female designer has done with adidas that truly is a moment of magic.

he Sugar Punch is a cross-breed of contemporary fashion, premium materials and finishing, and a relentless love for anime and manga IPs.

With an eye for future trends, Inside Tag and Pastdown continue to build their empire.

An anti-fashion move against the preppy.

Meet the Ura-Hara designer behind the iconic “76”.

ASICS stripes brand millions of people worldwide and in every corner of the fashionscape, even construction workers.

Ever wonder where fashion designers go shopping? On a regular street in Nakameguro, hides the store Roku 6.

Rock n’ roll inspired fashion with a cult Tokyo reputation.

Boisterous yet sleek and sophisticated collection

A must-have.

Advancing the Neo Americana culture.

The fusion between punk and 2000’s inspired aesthetics.

Reppeling a diversity oppression. 

Japan’s Osoroi Coordination.

CMMAWEAR’s latest SS24 showcase.

Continuing to push the boundaries of creativity.

The man behind some of subculture’s favorite accessories- Oakley’s design genius Peter Yee.

Inspired by the treacherous and hellish DNA of Diablo.