A primordial subject in Inoue's craft.

Meet the Face of Japanese Sneaker Culture.

We take a deep-dive into the archives to unearth the Urahara roots of the adidas CAMPUS SUPREME SOLE

Unexpected entrepreneurship lessons from a nightlife connoisseur

Born in Tokyo, the iconic model finally re-launches in its original colourway.

Art meets sneakers

Together with CL20, we’re exploring the Japanese background of Nike’s Air Kukini

a graduate from the esteemed Central Saint Martins with a final collection that propelled her to stardom

How did streetwear shape and influence different mangas?

We caught up with the Japanese Sneaker and Streetwear Almanac in his Warehouse in eastern Tokyo

The conductor of New Balance’s orchestra of collaborators talks to us about how he is helping to fuel the evolution of the brand’s perception.

We caught up with Nike’s Global Director for Influencer Marketing and Collaborations to hear about his past as a barber, parallels between DJing and collaborations and the state of street culture.

The average consumer isn't thinking about the technology behind their favorite gear, and in many cases, that's a testament to how strong the foundation is.

Quality in the streets of Tokyo